Why an outstanding brand idea is a musical riff
- Because it summarizes what the brand is all about
- Because it holds the brand’s promise and premise
- Because it is short and simple
- Because it can be instantly recognisable but yet, will not feel like anything else
- Because it take the audience into a journey i.e, into the brand
- Because it can be memorable
- Because it acts like a hook and pulls people into the brand like into a song
- Because it allows the brand to improvise though time and still retain its identity
- Because if played properly it can be unforgettable
- Because it saves time & money on marketing communication
- Because it can be copied or stolen but never imitated
- Because the more it gets stolen or copied the more powerful it gets as the original
- Now get to work and convert your brand's idea into a simple riff like Mr. Ritchie Blackmore with "Smoke on the Water" and you might smoke the competition off the water.
- Via Con Dios
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